L'Occitane 555 physical retail design

How do you reimagine a brand like L’Occitane?

You can’t hear the name L’Occitane en Provence, or L’Occitane, without thinking of the south of France. That’s how closely this beauty brand’s heritage is tied to its identity. Many of the natural ingredients used in its products are still sourced from its Provence home. With tradition such an important part of its brand story,…