Trend Talk: The Ageing Population

No longer a grey area for smart businesses…

The number of people over the age of 65 will increase by 33% between 2005 and 2020. With a higher-than-average purchasing power and excellent brand loyalty, it would be foolish to ignore this demographic in favour of the ever-shrinking youth market.

But successfully appealing to this group will be extremely difficult without a thorough understanding of their complex wants and needs: wants and needs which are changing, and will continue to change in the future.

This Insider Trends presentation is therefore designed to show you precisely how this complex market will develop and what opportunities will emerge as a result. Big brands simply can’t ignore the facts forever, so the sooner you can equip yourself with this understanding, the better for your profits.

This talk will give you…

- An overview of how the over-65 market will grow in the next 2-5 years

- Insights into the changing interests of this expanding market

- An understanding of what opportunities will arise, and examples of businesses already capitalising on them

- Ideas, practical tools and techniques to ensure that you’re ahead of your competitors

- An information pack to take away covering the key topics and tools covered

- An interactive discussion session

For anyone interested in the infinite potential of the fastest-growing market, this talk is essential.

All talks are designed around clients’ projects and needs, and can be presented in a variety of formats. To find out more and arrange a talk, email us or call us on +44 (0) 844 504 8080.