Trend Talk: The Future of Physical Retail

How online and offline can work together…

We can stop talking about an internet-retail ‘revolution’, because online buying is here, and here to stay. What we should be talking about now is what this means for physical retail space in the future.

US online sales are seeing an average annual increase of approximately 10%, and yet only 8% of US retail sales will be online in 2014. However, more than 50% of offline retailers are influenced by online marketing. Increasingly, customers are becoming multichannel retailers.

This means a new relationship is emerging between online and offline. Smart businesses are realising that their retail spaces have to evolve to remain relevant. They must be innovatively integrated with their online channel.

This isn’t just about coping with change: it’s about capitalising on it. Some of the world’s most successful retailers are already increasing their profits by adapting the role of their retail space. We’ll show you how you can increase your profits too.

This talk will give you…

• An overview of the newest trends in physical retail space
• Examples of retail spaces that are adapting innovatively to the challenge of online sales
• The newest and most inventive marketing strategies being used by stores
• Examples of retail spaces using technology and social media to connect effectively with their online channel
• Ideas, inspiration, practical tools and techniques to help you to react to the trends
• An information pack to take away covering the key topics and tools covered
• An interactive discussion session

This is ideal for retailers of all shapes and sizes: we’ve helped develop retail strategies for both blue-chip brands and start-up entrepreneurs.

All talks are designed around clients’ projects and needs, and can be presented in a variety of formats. To find out more and arrange a talk, email us or call us on +44 (0) 844 504 8080.