topshop, omnichannel, retail marketing, retail innovation, future of retail, Topshop westfield

Why Omnichannel is the elusive Holy Grail of retail – and three retailers who have found it

Image credit: gigijin Omnichannel is the word on every retailer’s lips as devices of all kinds become more and more integrated into the ways of experiencing information around us. A recent study commissioned by Deloitte and Ebay acknowledges that the potential value of omnichannel usage within company sales strategies was worth up to £9bn in 2014 alone. But,…