modern retail consumers, westfield, retail trends, retail tribes, future of retail

Understanding the Modern Retail Consumer

Image credit: Herry Lawford Who is today’s consumer and how do we market to them?  Look around yourself in any Western city centre and you’ll see them en masse. Shops adorn themselves with LED TVs and trendy bespoke interiors to capture their attention. Hundreds of millions of pounds in market research and careers are spent…