In-store analytics

Are loyalty marketing programs obsolete in the future of retail? Insights from Jesse Sandqvist of Seed

  Seed Digital Media is one of Finland’s digital loyalty marketing frontrunners, and help retailers design, build and automate effective loyalty programs. We talked to Jesse Sandqvist, the company’s Marketing Strategy Director, to find out more about Seed, integrating omnichannel and personalisation.   In one sentence, who you are and what do you do? I’m…