SmartAssistant

The right choice: CEO of SmartAssistant, Markus Linder on helping customers make better decisions

  Imagine your own personal shopping assistant helping you make the right decisions whatever you’re buying from wine to mattresses. Such is the idea behind SmartAssistant whose digital advisors are empowering customers to make better purchasing decisions, and get a more personalised service from retailers. Explaining the negative impact of decision fatigue, CEO Markus Linder…