Data-driven strategic recommendations

About this service

Think of your most important shopper missions. Are you your customers’ first choice for each?

This comprehensive service combines data and our strategic thinking. It will ensure that you are number one for the missions that matter.

Becoming #1 often comes down to a handful of simple actions. We can show you where to focus and what to do, making it easy to take the lead. We can also show you what to STOP doing – saving you money and time, and letting you reallocate it to the activities that do make a difference.

How it works

• We work with you to establish a set of key shopping missions, such as Christmas gift, sustainable treat, beauty pick-me-up
• We help you establish the revenue/profit to be gained by becoming #1 for each mission
• Our network of gig workers will visit your stores and those of your competitors, completing quantitative surveys about their experience
• Your website and app, plus those of your competitors, will also be analysed
• You will discover how your retail experience over- and under-performs related to competitors – across 50+ criteria
• Our analysis of the data will show how you rank for each mission, related to your competitors
• We’ll identify the small changes so you stop spending time and money on the initiatives that don’t matter, and focus more on the initiatives that will make you #1
• We’ll help you take the learnings from this project and apply it to other regions and missions

Fees

Fees for this service

Fees typically start at £60,000 + VAT, covering one country, 3 shopper missions and multiple strategy sessions.

Depending on your technology provider, some clients may be able to access this service as part of their existing spend, effectively getting the service for a fraction of the price. Get in touch to find out more.

Final pricing depends on the number of countries covered, the number of store visits, and the total number of missions. Get in touch to discuss and scope your project.