Cookie Policy
Effective date: 25th May 2018
Last updated: 15th October 2026
This Cookie Policy explains how Insider Trends (“we”, “us”, or “our”) uses cookies and similar tracking technologies on www.insider-trends.com.
1. What are cookies?
A “cookie” is a small text file that is stored on your device (computer, smartphone, tablet etc) when you visit a website.
Cookies are used to help websites work correctly and can collect information about website usage (such as analyse traffic and for advertising purposes). Cookies may collect identifiers such as IP address, device identifiers, browser type, and referral source.
Websites may also use similar technologies such as web beacons, pixel tags, tags, and scripts.
2. Types of cookies
There are a number of different types of cookies:
Essential cookies (strictly necessary cookies)
Required for website functionality and security. Without these cookies, our website may not function correctly.
Functional cookies
Used to remember user preferences and choices between browser sessions, such as language, location or bookmarked items, to help customise the user experience.
Analytics cookies
Used to measure user behaviour and website performance to help us improve the website’s performance over time (for example, Google Analytics).
Marketing cookies
Used to track user behaviour to support targeted and relevant advertising (for example, Meta Pixel).
Cookies also fall into the following categories:
First-party cookies
These are set by our website. Session cookies are an example of first-party cookies.
Third-party cookies
These are set by external service providers (eg Google, Meta, Microsoft, payment processors, and embedded video platforms). These providers process data under their own privacy policies.
Session cookies
These are temporary files that are automatically deleted from your computer when you close your browser (at the end of the session) and do not collect any personal data from your device.
Persistent cookies
These remain stored on your computer until deleted, or until they reach their expiry date. We use persistent cookies for Google Analytics.
3. Why does this website use cookies?
We use cookies to track your use of our website, including:
- Enabling essential website functionality
- Maintaining user sessions
- Analysing traffic and performance
- Delivering advertising and personalised content
We use this to help develop and improve our website as well as our services.
4. Cookie list
We use first and third party cookies on this website.
You can find more information about the individual cookies we use and what we use them below.
Essential Cookies
| Name | Purpose | Expiry |
| CookieControl CookieControlTC |
This cookie is used to remember your choice about cookies on insider-trends.com | 90 days |
| cookie_storage_key cf_clearance __cf_bm |
These are functional cookies that enable us to offer Substack sign-up on our website and to mitigate bot traffic. | Between 0 and 365 days |
Amazon Web Services
| Example cookies | Purpose | Expiry |
| AWSALB AWSALBCORS AWSELBCORS AWSELB AWSALBTGCORS AWSALBTG aws-csds-token aws_lang aws-target-visitor-id aws-priv |
Amazon Web Services, Inc. is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments.These cookies are used for user experience, such as load balancing, session management, and security validation. | From 0 to 365 days |
Cloudflare
| Example cookies | Purpose | Expiry |
| __cfduid __cfruid __cf_bm cf_chl_2 __cflb _cfuvid cf_clearance |
These cookies are used for essential security and operational features like load balancing, bot management, and challenges. | From 0 to 5 years |
Optional cookies
Analytics Cookies
Google Analytics
| Example cookies | Purpose | Expiry |
| _ga _ga_* _gid _gat _dc_gtm_ AMP_TOKEN _gat_* _gac_ _utma _utmt _utmb _utmc _utmz _utmv _utmx _utmxx FPAU FPID FPLC |
We use Google Analytics to measure user behaviour and website performance. These cookies collect information about:
These cookies distinguish unique users as well as unique sessions from a single user.
|
Between 58 seconds and 2 years |
Pretty Links
| Example cookies | Purpose | Expiry |
| prli_visitor prli_click_133 prli_dedup_133 prli_click_134 prli_dedup_134 prli_click_136 prli_dedup_136 prli_click_132 prli_dedup_132 prli_click_142 prli_click_115 prli_dedup_115 |
We use Pretty Links to create shortened URLs to measure user behaviour and understand what you click on on our website. | Between 0 and 365 days |
Video player cookies
YouTube
| Example cookies | Purpose | Expiry |
| __Secure-YNID YSC VISITOR_INFO1_LIVE __SecureROLLOUT_TOKEN GPS PREF DEVICE_INFO LOGIN_INFO VISITOR_PRIVACY_METADATA |
We embed videos from our official YouTube channel and occasionally from third party YouTube channels (such as from the channels of retailers we visit or companies we interview).YouTube may use cookies to enable the video to play, remember your preferences and maintain the security of its service. If you are logged into your YouTube or Google account before you visit a page on this website containing a Youtube video, Google may use cookies for security purposes, remember your preferences, and receive information about the videos you watch for analytics and advertising purposes. | From 0 to 730 days |
Vimeo
| Example cookies | Purpose | Expiry |
| _cf_ob Vuid Player continuous_play_v3 |
We embed videos from third party Vimeo channels (such as from the channels of retailers we visit or companies we interview).Vimeo may use cookies to enable the video to play, remember your preferences and maintain the security of its service.If you are logged into your Vimeo account before you visit a page on this website containing a Vimeo video; or if you visit Vimeo’s website before the Insider Trends website, Vimeo may also use cookies to keep you logged in, for analytics and advertising purposes, and collect data related to your Vimeo account. | Between 0 and 730 days |
5. How you can manage cookies
We are required to get your consent to use non-essential cookies on our website. You can alter your cookie preferences at any time (eg accept or reject cookie categories, modify preferences, and withdraw consent) through our cookie banner.
You can do this by clicking on the ‘C’ icon in the bottom right-hand corner of the website and adjusting the sliders for each category of cookie or by clicking the ‘reject all’ button. You should refresh your page to ensure that the new settings have taken effect.
Most browsers also have a setting that allows you to block cookies (even essential ones). However, if you use your browser settings to block essential cookies you may not be able to access all or parts of our site.
If you have any questions about the cookies that we use, you can email us at data[at]insider-trends.com.