We are a leading retail futures consultancy helping large retailers navigate the changing retail world.

We do what we do because we love retail but believe there’s a better way to do it.




What do we do?

Insider Trends is a true end-to-end retail futures consultancy which means we don’t just help inspire and inform world-leading, profitable retail strategies, but can actually help you implement them.

For more than 12 years, we’ve been delivering meaningful, original, no-nonsense insights on the future of retail that you won’t find elsewhere – all backed by solid data.

Our clients choose us because we put them first at every step. We don’t believe in off-the-shelf or one-size-fits-all because we know there isn’t another retail business exactly like yours. All of our services are bespoke so you get the most value possible for your business.

The company is led by Cate Trotter, who has been named one of the world’s most influential people in retail.


Who do we help?

We’re proud to work with many of the world’s biggest brands and retailers in supporting their retail strategies. We also work with clients in other future-focused sectors such as hospitality, services and B2B.

Our clients include: