The Best New Retail in London – May 2025
Once again, London has an eclectic range of stores opening this month, reflecting the varying culture across the capital, from luxury and boutique to small niche pop-ups.
Once again, London has an eclectic range of stores opening this month, reflecting the varying culture across the capital, from luxury and boutique to small niche pop-ups.
This isn’t everything for everyone. This is the right things, just for you.
Japan is known for its innovation in retail stores, particularly personalisation and technology. However, technology was not a focus for stores this month, with brands instead looking at storytelling, art and collaborations.
Marketing and selling aren’t mutually exclusive in physical retail. And the new IKEA flagship reminded me of that perfectly.
The store does a lot more for online retail than you might think. And the most forward-thinking brands have already latched onto this.
Retail still doesn’t understand gaming, its customers or its potential.