We help the world’s biggest retail brands spot what’s coming next.

Retail Interior

Who we are

Insider Trends is an end-to-end retail futures consultancy. For over 12 years, we’ve been delivering meaningful, original, no-nonsense insights, all backed by solid data.

We have advised C-level executives from many of the world’s biggest brands, delivering expert-led retail consultancy, workshops and ideation sessions, retail safaris, presentations and keynotes – all over the world.

The company was founded by Cate Trotter, who has been named one of the world’s most influential people in retail.

Insider Trends brought us insight into the latest retail trends, both online and offline. The JWT team of planners, ranging from very senior to quite young, found the session inspiring, interesting and useful. Its breadth and expertise made it well worth the time and the fees. I’d highly recommend it to anyone to whom the retail environment is relevant.

Shekhar Deshpande
Global Planning Director,
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Who we do it for

Our services

Retail safaris &
retail trend tours

Be first to discover
what’s next…

Our team of trendspotters will save you time, pinpointing the latest, most innovative spaces that you might otherwise miss. They’ll share insights gained through a raft of personal interviews, giving you information you won’t find online or in reports.

And they’ll guide you through your new city – leaving you to focus on what you’ve seen, rather than how to get to the next venue. The length, theme and itinerary of your trend tour will be created just for you and your team. Meetings with the most innovative professionals in retail can often be added, pushing your understanding of what’s coming next even further into the future.

I’ve been on safaris with McKinsey and Boston Consulting Group. The Insider Trends safari was better. The introductory presentation was packed with ideas and new concepts too.”

Claes Meldgaard
Former CEO,
Nilson Group
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Public keynotes
& private trend

Clarity, insight
& inspiration –
all in an hour or less

Our ‘fat free’ trend presentations normally contain 4-8 of the most important upcoming retail trends, all supported by solid, recent data. We’ll then show how businesses are taking advantage of these trends, helping you understand the myriad of ways the retail trends can be applied.

It was a great experience. The majority of delegates voted the Insider Trends presentation as their favourite part of the day. We loved how visual it was. It positioned us as a leading voice on retail and supplied our members with unique insights to take away.

Jessica Pearn
Communications Manager,
New West End Company
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Turn the latest retail trends into profitable products and services

Workshop packages that will make your business at least £100,000

Give us two days of your team’s time – and we’ll leave you with an action plan worth at least £100,000 to your retail business. We’ll guide you step by step through a tried-and-tested process that’ll inspire your team, and then turn new insights into action.

Insider Trends showed us HOW we can adapt and WHY it’s needed. This insight was invaluable.

Skye McParland
Regional Digital and PR Manager, Veolia


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Insider Trends perfectly met our brief. We asked to explore how challenges can become transformational business opportunities. Everyone was really satisfied, management included.

Maria Laura Rizzo
Events Manager,
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Are you ready
for tomorrow?

Our expert retail consultants have helped hundreds of brands prepare for the future of retail. We can inform, guide and enhance your strategies and initiatives.

Modern Commerce Academy

Get 12 years of strategic retail learnings – in just 3 weeks

Learn the framework for futureproof, profitable retail. Simplify communication between teams and maximise your chances of success. Learn from one of the world’s leading retail experts. And get a certification in the process.

Contact us

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