We help the world’s biggest retail brands spot what’s coming next.

Retail Interior

Who we are

Insider Trends is a retail trends consultancy that helps top retailers and brands find new inspiration and turn this into their most meaningful ideas and concepts.

For over 12 years, we’ve advised C-level executives from many of the world’s biggest brands, delivering industry-leading retail safaris, workshops and ideation sessions, presentations and keynotes, and retail consultancy – all over the world.

The company was founded by Cate Trotter, who has been named one of the world’s most influential people in retail.

Insider Trends brought us insight into the latest retail trends, both online and offline. The JWT team of planners, ranging from very senior to quite young, found the session inspiring, interesting and useful. Its breadth and expertise made it well worth the time and the fees. I’d highly recommend it to anyone to whom the retail environment is relevant.

Shekhar Deshpande
Global Planning Director,
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Retail Interior

Who we do it for

Our services

Retail safaris &
retail trend tours

Real-life retail inspiration from the world’s No. 1 retail trend tour provider.

We run bespoke retail trend tours for top brands and retailers looking to spark new thinking in their business – because innovation feeds on ideas.

From London and New York to Paris and Seoul, our retail safaris will help you stimulate new ideas and drive innovation by taking you into the best retail spaces and concepts a city has to offer.

We’re not the No. 1 retail trends tour company for nothing. We’ve delivered safaris for the C-level teams of many top brands and retailers globally. And they keep coming back because they know to stay innovative they always need new ideas.

I’ve been on safaris with McKinsey and Boston Consulting Group. The Insider Trends safari was better. The introductory presentation was packed with ideas and new concepts too.”

Claes Meldgaard
Former CEO,
Nilson Group
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Public keynotes
& private trend

Clarity, insight
& inspiration –
all in an hour or less

We’re one of the leading keynote speaking agencies for retail. We have delivered keynotes at the biggest events for the biggest brands on the planet, as well as many private trend presentations for leading retailers. We combine the latest retail trends with solid data and share case studies to help your audience understand how to take advantage of them.

It was a great experience. The majority of delegates voted the Insider Trends presentation as their favourite part of the day. We loved how visual it was. It positioned us as a leading voice on retail and supplied our members with unique insights to take away.

Jessica Pearn
Communications Manager,
New West End Company
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Bespoke Reports

Engage, inspire and inform your prospects and customers

We work with the retailers and brands you want to reach every day.

It’s this unique audience that makes our bespoke reports so compelling – we can talk to the top retailers and brands you’re targeting to gather insights that no-one else can.

From deep-dives into a certain sector to provocative new thinking and realistic views of the latest retail trends, our insight-packed and research-backed reports are a powerful way to engage your retail prospects and customers.

The report we commissioned from Insider Trends is excellent. Jack did a superb supportive presentation which was really well received. It’s been great working with the Insider Trends team, all the agreed deadlines were met and we enjoyed all discussions and openness to explore new ideas.

Nick Oates
Managing Director,
National Buying Group UK
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Workshops for
Retailers and Brands

Turn inspiration into action

Expert-led workshops combining retail trends insights and storytelling techniques to transform your business.

Insider Trends showed us HOW we can adapt and WHY it’s needed. This insight was invaluable.

Skye McParland
Regional Digital and PR Manager, Veolia


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Insider Trends perfectly met our brief. We asked to explore how challenges can become transformational business opportunities. Everyone was really satisfied, management included.

Maria Laura Rizza
Events Manager,
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We don’t
predict the future.
We help you discover the possibilities.

We provide inspiration and ideation consultancy services for retailers because the world’s biggest brands asked us to. We’ll show you the trends that matter, help identify the gaps in your business and create a framework for you to take forward.

Contact us

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