Insider Trends

We are a retail trends consultancy that helps top retailers and brands find new inspiration and turn this into their most meaningful ideas and concepts.

Retail Interior

What we do

Insider Trends is a leading retail consultancy that helps the world’s biggest retailers and brands spot what’s coming next.

We focus on two main areas:

  • Trends and inspiration
  • Ideation and concepts

Top retailers come to us for inspiration and insights into the latest trends. We then help them turn these initial sparks of inspiration into meaningful ideas and concepts to boost and transform their business.

For more than 12 years, we’ve been delivering meaningful, original, no-nonsense insights on the future of retail that you won’t find elsewhere – all backed by solid data.  

We’ve advised C-level executives from many of the world’s biggest brands, delivering industry-leading retail safaris, workshops and ideation sessions, presentations and keynotes, and retail consultancy – all over the world.

Our clients choose us because we put them first at every step. We don’t believe in off-the-shelf or one-size-fits-all because we know there isn’t another retail business exactly like yours. 

The company was founded by Cate Trotter, who has been named one of the world’s most influential people in retail.


Jack Stratten

Head of Trends

Jack is a leading retail expert. He has scouted stores across 5 continents, to share first-hand experience of what works – and what doesn’t. As an in-demand retail speaker, Jack has delivered keynotes and retail tours to audiences worldwide including blue-chip brands such as Nike, Hugo Boss, BNP Paribas, EE, Ikea, Shell, Aggregate Industries, Galeries Lafayette, Freeths, Marks & Spencer, Jaguar Land Rover, Costa Coffee, Diageo, Unibail Rodamco Westfield, Nespresso, Microsoft, The National Trust, Twilio and LVMH.

Kirsty Birkett-Stubbs

Head Trends Writer & Researcher



Emily Seares

Senior Retail Consultant

Cate Trotter


Vend named Cate the 26th most influential person in retail in the world. She’s spoken to C-level executives from Chanel, Unilever, Carrefour, L’Oreal and more.


Who we’ve worked with

Our services

Retail safaris and trend tours

We run bespoke retail trend tours for top brands and retailers looking to spark new thinking in their business – because innovation feeds on ideas. Our retail safaris will help you stimulate new ideas and drive innovation by taking you into the best retail spaces and concepts a city has to offer.

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Keynotes, presentations and webinars

Our future of retail keynotes and presentations are among the best in the business. We combine the latest retail trends with solid data, and share case studies to help your audience understand how to take advantage of them. Our team of expert consultants present regularly all over the world at every level – from C-suite meetings to retail conferences for 1,000+ retail professionals.

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Our bespoke reports mix our fresh perspectives with useful data to give you inspiration to act on. Reports can be created for internal use to help improve your team’s thinking, or as sponsored reports to help you reach a wider audience.

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Workshops – in-person and virtual

Our workshops will help you take the next step from inspiration to ideas that will transform your business. Our sessions are as enjoyable as they are useful, for good reason – play and joy lead to game-changing ideas.

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We provide inspiration and ideation consultancy services for retailers because the world’s biggest brands asked us to. We’ll show you the trends that matter, help identify the gaps in your business and create a framework for you to take forward.

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