Customer Journey - Customer Care

Optimising Your Entire Customer Journey

Steve Conway explores how retail can optimize the customer journey from start-to-end in this guest post How many advertisements and marketing campaigns have you seen so far today? You probably don’t even know because there are so many companies vying for your attention at all times. As a customer you understand what it’s like to…

On-demand - 3d Printing

Top 40 On Demand & 3D Printed Products in Retail

Photo studio: Zuza Gronowicz and Barbara Motylińska   Developments in rapid prototyping and short-run production mean on demand and custom-made options for consumers are faster, more personalised and more cost-effective than ever. 3D printing is one-such rapid prototyping technology, re-thinking commonplace products as we know them from jelly candies to bicycle frames. Create-on-demand boasts impressive…

Burberry - Luxury Brand

30 things you didn’t know about Burberry

British heritage brand Burberry has disrupted the luxury industry, rewriting the rulebook across every traditional channel from runway to seasonal ad campaigns, e-commerce to in-store experience. It’s helped set ‘best practice’ for luxury brands navigating new territories across digital and social media, whilst retaining a prestige service. We’ve pulled together 30 of the best ideas…

The Best of Insider Trends August 2017

  It’s time for another round-up from Insider Trends, your favourite time of the month right? Now’s the time to have a read through and catch up on what you might have missed this month. Don’t forget to get in touch if you have something important to say!   Image credit: John Lewis   Retail…