retail online to offline strategy

How to quickly win at O2O retail

If you believe the assertions that physical retail is dead, then the concept of online-to-offline commerce will seem pointless to you. After all, online-to-offline, or O2O, is all about using online channels to drive customers to physical retail stores. And what’s the point if the store is no more? Well, the Financial Times reports that…

examples of AI in retail

The complete guide to AI in retail

  Artificial intelligence. AI. The stuff of sci-fi right? Well if sci-fi is about speculating what might be, then it could very well be right about AI (except hopefully for any terrible consequences). Because machines are getting super smart and that means big things for us all. But what is it? Artificial intelligence or machine…