Nordstrom - O2O retail

25 top brands using O2O retail initiatives

Image credit: Nordstrom   If you’ve not yet heard about Online-to-Offline, or O2O retail, then we highly recommend heading here to get the full low-down. In short, it’s the idea of using online channels to drive customers to offline physical retail spaces. Known for its power to revolutionise the way brands do retail, we take…

The role of measurement within Experiential… one size does not fit all

The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains how it’s a matter of context:   Why do brands continue to invest multimillion-pound budgets into flagship stores and retail sites when respected e-commerce surveys and forecasts suggest double digit…

The best of Insider Trends June 2018

Welcome back to another new month at Insider Trends and another new round-up of all the best things we’ve had to offer over the past 30 days. We’ve been busy curating our top tips and retail inspiration for your reading pleasure so without further ado, take a look at our highlights below.   Image credit:…