Augmented reality marketing. Hand hold

How digital tools can help streamline store operations and improve overall customer service and experience

In this guest post, Susannah Magers, Content Writer at Beekeeper, looks at how retailers can use tech advancements to their advantage. As children, one of the first lessons we are taught revolves around the notion of taking risks––testing out different variables to discover what happens. This is the definition of experimentation. Eventually, we learn to leverage…

The Shop at Bluebird - Visual Merchandising

Flying high: Dalziel & Pow talk designing ‘the best store in London’ for The Shop at Bluebird

Part of the Jigsaw group, The Shop at Bluebird is one of London’s best semi-secret retail experiences – a must-go for those in the know. Offering a careful edit of high-end artwork, design, premium fashion and beauty, the space has been a draw on King’s Road for 12 years. Now though, The Shop at Bluebird…

Immedia - Retail Innovation

Music as a media opportunity – Immedia on why brands can use audio to reach their audiences

‘Where brands shake hands with fans’ is the tagline of Immedia, a company which is all about connecting brands and their audiences via the power of music. Its live in-store radio stations use a potent combination of music, conversation and entertainment to engage and sell to retailers’ audiences across all stores, but not through traditional…