L'Occitane 555 physical retail design

How do you reimagine a brand like L’Occitane?

You can’t hear the name L’Occitane en Provence, or L’Occitane, without thinking of the south of France. That’s how closely this beauty brand’s heritage is tied to its identity. Many of the natural ingredients used in its products are still sourced from its Provence home. With tradition such an important part of its brand story,…

Store Design - Retail Vm

Inside the magical retail design world of Gentle Monster

Image credit: Gentle Monster   We bloody love Gentle Monster. The South Korean company sells eyewear like no other brand. We’re not talking about its interesting and unusual frame designs, or its cool collaborations. It’s its stores that makes Gentle Monster stand-out. Each store is completely different to all the others in its network, but…