Practicology, retail trends, retail consultancy, retail tech, retail innovation,

Practicology: how retailers can help retailers help their customers

Based in London and Sydney, Practicology are a strategic multichannel consultancy, focusing on enhancing retail experiences through the use of digital technology, whether it’s online, in-store, or both. Their numerous high profile clients include Ted Baker, Selfridges and House of Fraser. We caught up with Nupur Manchanda, the Chief Operating Officer, to find out more about the work…