Hussein Chalayan flagship store design retail trends interview 2016

Hussein Chalayan on his new flagship store, brand values and the importance of offline space

Chalayan is one of the most exciting and innovative contemporary luxury fashion brands. Since his Central Saint Martins graduation collection, which was buried with iron fillings in his garden to create an instant archaeological fashion site, Hussein Chalayan has been known for his theatrical use of technology and design.┬áHis┬áSpring/Summer 2016 show featured a shower that…