The Best New Retail in London – July 2023

Elegant spaces, sports activities and sustainability are the themes for this month, with an eclectic range of stores popping up in London.

Luxury fashion brands are designing their stores to resemble expensive homes or high-end art galleries, mixing the idea of relaxation and comfort with display. There continues to be a focus on community and localisation amongst sports stores, with athletic activities and local artwork. We also found a store opening an ambitious pop-up dedicated to sustainability.

Take a look at our top picks for the best new retail in London.


Dior, Knightsbridge

Sloane Street is the location of the new store from luxury fashion brand Dior.

The space is calm and neutral, with white and cream décor and furniture – the latter courtesy of designers Patricia Urquiola and Christophe Delcourt, amongst others.

Artwork from Peter Seal, Victoria Morton and other British artists are featured throughout, while shoppers can browse the latest shoe collection from Maria Grazia Chiuri, or menswear from Kim Jones.


Image credit: Burberry

Burberry, Mayfair

British fashion house Burberry has launched its new look flagship, reopening on New Bond Street.

The design of the store is minimalist, with white walls and floors, and the Burberry check on the ceiling as part of the lighting design. There are brightly coloured items dotted throughout, from the seating area to the rugs, matching the new colourful designs from new Burberry designer Daniel Lee.

Accessories are a big focus for this store and are the first thing that greets shoppers on the ground floor. There are also VIP and bar areas on the women’s and men’s clothing floors, which can be screened off, affording more privacy to luxury clients.


Bottega Veneta, Sloane Street

A chic new boutique from leather goods brand Bottega Veneta has wowed London.

The design of the store is luxury and understated elegance influenced by Veneto in Italy and the mastermind of designer Matthieu Blazy.

The store uses rich, wooden shelving to section off areas of the store, so that each space looks like a room. The flooring evokes the feeling of waves of water and is made of Terrazzo using four kinds of stones. The lighting is warm and gives each area a welcoming, relaxing atmosphere. This all serves as the perfect backdrop for the Bottega Veneta collection of handbags and shoes.


Image credit: Allbirds

Allbirds/Selfridges, Oxford Street

Sustainable clothing brand Allbirds has partnered with Selfridges to create a carbon themed pop-up, the Allbirds Carbon Concept Store.

The store has a display dedicated to the M0.0NSHOT, a preview of Allbird’s carbon net zero shoe – the first of its kind. The brand has released a guide on its site which provides more detailed information about the development and materials involved in the production of the shoe.

Customers can learn more about sustainability initiatives and the importance of sustainable clothing via a range of interactive displays and exhibits. The Courier, the brand’s latest shoe, also sees an exclusive launch at this pop-up.


Arc’teryx, Battersea Power Station

Outdoor brand Arc’teryx has opened up in South London with a community-focused launch.

The brand ran a number of activities as part of the opening, including a climbing party at Parthian, a local rock climbing gym, and the launch of the Norvan Line Running Challenge. There was also a celebration at the store with drinks and cakes on offer.

The design of the store is minimal and utilitarian to draw attention to the products and immersive digital screens. Shoppers can find a broad range of products for different mountain sports, offered at a variety of prices. Arc’teryx also hopes to offer more community events such as movie nights and group running activities.


Under Armour, Oxford Street

Sportswear retailer Under Armour has launched a brand new store in the city of London.

The store is designed to reflect the location, with references to the London Underground and bespoke tiles made by local crafters. There is also artwork created for the store by London artists, such as Jim Vision.

Technology makes an appearance here too, with multimedia design combined with hand painted elements. There are interactive digital features in the changing rooms, so that customers can find out more about the products while trying them on.

Our autumn calendar is almost full! If you’re interested in a London retail safari to kickstart your creative thinking, get in touch today.