New York

The Best New Retail in New York – February 2024

New York is known as the city that never sleeps, and retail is certainly not resting on its laurels this month, with another exciting range of stores launching here.

Many of the stores this month have focused on beautiful architecture, design and styling, making their spaces as impressive as their products. Some have incorporated existing New York building features, some have opted for vintage styling, and some have gone with highly original colours to make their interiors pop.

The retail space as a café, bar and restaurant has also continued as a trend, with brands taking over whole buildings so that they can spread out across a number of floors and incorporate these features.

Read on to find out the best new retail trends in New York from some of the world’s top brands.


Image credit: Kith

Kith Women, Manhattan

Kith, the fashion retailer, has opened a Kith Women store at the location of its very first flagship.

The store design includes olive trees dotted throughout the main floor, surrounded by wooden display cases specially designed by a local artisan. There are other custom fitting and fixtures in the store, including benches in the fitting rooms, and a chandelier in the shoe section.

Kith Women includes a feature that has been trialled in other Kith stores, namely a café. The store also includes a collaboration with PlantShed to create a new space for plants and flowers.


Happy Cork, Brooklyn

Alcohol retailer Happy Cork has launched a new tasting room. The brand highlights black and minority-owned drinks companies.

The tasting room is an intimate space for a variety of gatherings and is decked out in a combination of bright floral prints and vintage items.

A kitchen is also attached to the space in order to offer private dinners and tasting alongside a range of wines. Founder Sunshine Foss sees the tasting room as another way of building community, including partnerships with brands for tasting, exhibitions from local artists and other activities.


Ana Luisa, SoHo

Sustainable online jewellery brand Ana Luisa has soft launched its first physical space in New York.

The store is bright red, helping it to stand out amongst the other buildings. The store was launched after frequent requests from customers, and the brand is planning to examine the performance of this location before rolling out further spaces.

The store contains a vintage phone for customers to use for advice on jewellery styling, called “ring for bling”. There is also a gift ball pit, for customers to pick a surprise item while they are in the queue. There are events aimed at the influencer community, including exclusive in-store sessions, and Ana Luisa plans future events and services, such as piercing and personalisation.


Image credit: Crate & Barrel

Crate & Barrel, Manhattan

A new flagship store has opened from homeware brand Crate & Barrel in Flatiron.

The store is airy and bright, with neoclassical elements, and items have been carefully curated in stylish collections. The brand hopes that this can highlight the design of items while also not overwhelming the customer with choice.

The brand has also dedicated a large amount of space to interior design and has a sizable number of designers to hand for customers. The designer consulting spaces are laid out like small living rooms, with samples of fabrics and carpets across a large wall.

The layout of the store has also been replicated for online customers, with a virtual store that customers can browse that has items which can be selected and purchased.


Image credit: Cartier

Cartier, SoHo

The latest store from luxury jeweller Cartier has launched in SoHo.

The space has been designed by Studioparisien, a Parisian architecture business, and includes specially created artworks, such as a mural of the brand’s iconic panther logo. The store has also kept elements of the original building, such as the iron door.

Customers visiting the store will enter at the Gallery, which offers a range of Cartier products, including watches, jewellery and fragrances. The space also contains a lounge area on the next floor, the Speakeasy, which includes a bar. There is a living and dining space on the third floor, called The Loft, and a rooftop bar is planned for the fourth floor, opening later this year.

There is also a range of items on offer which are exclusive to this location, including a watch, bracelet, stationery and eyewear.


Eataly, SoHo

Italian restaurant and store Eataly has launched its third retail space in New York City.

The store includes a restaurant, which serves a range of authentic Italian dishes. Diners will be able to opt for fresh pasta, and the store also offers white truffle as part of a special pasta dish. Additionally, the restaurant carries a large selection of Italian wines.

The café offers in-house fresh pastries, cakes and tarts, as well as savoury options such as pizza and panini. Cocktails and other drinks will also be served to visitors towards the end of the day. Finally, shoppers can buy Italian foods to take home, including over 200 meat and cheeses, 200 types of pasta, and a variety of premium gift boxes.


Image credit: Swarvoski

Swarovski, Fifth Avenue

A large flagship store has launched from luxury jewellery Swarovski.

The store has been designed to resemble a jewellery box, with two gems outside and bright jewel tones inside, namely gold, emerald and bright pink. The brand’s signature octagon shape is repeated throughout the store, from fixtures that display products, to the staircase leading people to the next floor.

Visitors to the store can purchase from the range of Swarovski products, such as jewellery, homeware and crystal figurines. There are branded collaborations available, such as figurines in partnership with Disney and crystal embellished baseball caps with ’47 x MLB. Limited edition New York products, such as a crystal red apple, are also available.

Put the trends into context with a Insider Trends report. We’ll explain how what customers are doing relates to your business now and in the future.