Retail Trends and Retail Innovation Blog

Gap, and the challenge of nostalgic storytelling

Attracting engagement in the long term will take more than simply retelling old stories again and again.

The message is clear: old is as good as new.

What I think is at the heart of creating memorable retail spaces – and namely, toy stores.

It’s all about flagships this month as big brands recognise the continued significance of big spaces.

There’s a divide between brands that take themselves too seriously, and a newer world that doesn’t.

A retailer can’t have it both ways – and must decide what it wants to be.