We’re back in Paris to bring you the newest and best new openings in retail across the city. From Rouje’s first physical space to Anthropologie’s two new stores, a lot has been happening in France’s capital – and we’ve handpicked the best examples.
Dover Street Parfums Market
Dover Street Market opened its first store in London in 2004 before launching further stores around the world. The new ‘Parfums’ store in Paris is the first of its plans to open ‘satellite stores’ based on categories within Dover Street Market stores. The space in the fashionable Marais district offers a mix of both emerging and established brands across perfume, cosmetics, skincare and haircare. Sustainably and organically produced ranges take centre stage.
Saint Laurent café
Luxury fashion label Saint Laurent has opened the world’s first Saint Laurent café in its Rive Droite creative space. The coffee shop launched during Paris Fashion Week and opens alongside an exhibition of African art pieces curated by Anthony Vaccarello – Saint Laurent’s creative director. The in-store music playlist will be available for customers to download by scanning the QR code on branded coffee cups, which is a nice little point of connection.
Digital fashion brand Rouje has opened its first physical store in Paris, and it’s focused around its own restaurant. Chez Jeanne, named after the founder Jeanne Damas, serves French brasserie food. Jeanne Damas is the daughter of a brasserie owner and is offering classic French cuisine in a nod to her heritage. For her, food and Rouje go hand in hand, and there’s no better way of communicating that chemistry.
US lifestyle and fashion retailer Anthropologie has opened two new stores in the French capital – its first ever stores in Paris. The stores not only feature a curated selection of its own-brand items but also a selection of guest brands and partnerships. They are located on rue Sainte-Croix de la Bretonnerie and the city’s central Opéra district. Despite the stores being distinctly ‘Anthroplogie’, they have a Parisian feel to them too. Local artists have been commissioned to create installations and illustrations to further ensure the stores will become destinations.
Fashion retailer Hugo Boss has revamped its flagship store on the Champs-Elysées. The store features the entire collection for men and women as well as some special services including Boss Made to Measure and Boss Made for Me. For the first time the whole collection of products are presented together. The store now has two large LED screens – that are visible from outside the store – displaying Hugo Boss fashion shows and other branded content. Some other new tech includes furniture with interactive features for customers to view the collection digitally, and a click-and-collect service.
French eco-friendly sneaker retailer Veja has opened its first ever bricks and mortar store in the artsy Marais district of the city. The opening coincides with the launch of its first ever running shoe called The Condor which is 53 percent natural and recycled. Within the store there is a custom-made running machine for customers to try out the new sneaker. This is a trend we’re seeing among many sports brands, and it’s an easy way of creating some retail theatre.
Fast food giant McDonald’s has teamed up with Italian designer Paola Navone to refurbish one of the retailer’s oldest restaurants in Paris. The restaurant known for its bright yellow and red interiors has undergone a complete transformation into a much sleeker space.
Some of the new design features include hand-painted tables and distressed floorboards. The space better resembles a house where each room is unique. McDonald’s has been trialling different ideas in its restaurants dependent on their locations, proving that one size does not fit all when it comes to retail.
Le Bon Marché skate ramp
Although technically this is not a new retail opening, the addition of the skate ramp to the department store is certainly worthy of a mention. Designed by Chicago architecture practice MANA and skateboarder Scott Oster, the installation – known as The Cube – takes centre stage in the atrium. The full pipe has been designed as a sculpture as well as a performance space so when it’s not in use the reflective mirrors still draw attention from shoppers. It is a spectacle that perfectly demonstrates the evolution of the shopping experience, and follows Selfridges’ similar addition of an-instore skate bowl.