The Retail Technology Show 2026 and the truth about tech’s impact
With no new hyped technology, this year’s RTS highlighted where impact really comes from.
With no new hyped technology, this year’s RTS highlighted where impact really comes from.
Or is virality in retail innately unpredictable?
The buying experience in 2026 is remarkable – and we perhaps don’t acknowledge often enough how lucky we are.
Because it’s often second cities where you get a glimpse of something deeper.
What does this mean for retailer’s store experiences? How do they engage a smartphone glued consumer?
It’s not just fascinating but entirely logical in this particular corner of retail – for a number of notable reasons.