Retail Trends and Retail Innovation Blog

Everlane, Shein, and how sustainability in retail lost its way

There is a place for sustainability in retail, but it can’t carry a brand alone.

A model built for the past that seems incredibly difficult to drag into the future.

As with all things, it’s the output that matters most.

With no new hyped technology, this year’s RTS highlighted where impact really comes from.

Or is virality in retail innately unpredictable?

The buying experience in 2026 is remarkable – and we perhaps don’t acknowledge often enough how lucky we are.