The Big Apple will always retain a place for American brands and those from overseas, as a vital and energetic retail space.

This month sees the arrival of a number of luxury brands and fashion retailers. Brands understand that their physical spaces have to offer something more to get customers through the door, and this includes a range of different ideas.

Brands continue to make their retail spaces a place of entertainment, bringing in live music, food and drink and other services. The store is no longer merely a shop, but a space where a customer may want to hang out and spend more time. Other stores try to encourage customers to stay by making the store like a home, with different rooms to relax in and browse. 

Other ways that customers are encouraged to visit stores rather than simply buying online are the proliferation of customisation and personalisation services, from embroidery and painting, to monogramming and fittings.

Take a look at what New York has to offer with the best new retail this month.

Image credit – Tecovas

Tecovas, Manhattan

Western accessories brand Tecovas has launched its 50th and largest store this month.

The store includes a bespoke bar which offers free drinks for customers, run in partnership with cocktail brand Death & Co. Kyle Bunting, a textile specialist-designed wall that showcases hides, and bespoke neon lighting from Let There Be Neon and The Neon Jungle. A specially curated art collection has been chosen by a range of artists, including Drew Christie and Matt McCormick.

Customers will be able to find the entire line of Tecovas boots and accessories, along with a number of specialist services such as shaping and burning, and free boot shining.

Image credit – Sukoshi

Sukoshi, Upper East Side

Sukoshi, an Asian beauty stockist, has launched its latest store, and first in New York.

It will be the largest store dedicated to Asian beauty in this location. The brand stocks a huge range of makeup and skincare with over 200 beauty brands showcased there. 

The brand also plans to offer other beauty services, including skin consultations, in order to improve product recommendations. The store launch also saw the American debut of two beauty brands Girlcult and Red Chamber.

Image credit – Tuckernuck

Tuckernuck, Madison Avenue

American fashion and accessories brand Tuckernuck has opened a new store in Madison Avenue.

The store has been laid out to resemble the typical home you might find in Manhattan. There is a Family Room, which is a place where people can relax and also try on footwear. The Library is where dresses and more feminine items can be found in a luxe space. The Boudoir carries the brand’s range of cashmere, denim and basics, whereas the Scullery is for customers to look at a range of gifts, including tablecloths and plates.

Customers looking for the VIP treatment can visit the Stylist’s Lounge, which has been created for private appointments and fittings. The Conservatory stocks home products and will also be where the brand hosts events.

Image credit – Watchfinder

Watchfinder, Soho

The debut store from luxury watch reseller Watchfinder & Co. opened in Spring Street this month.

The brand has previously been stocked within Nordstrom stores, and has now created its largest retail space, which will contain its biggest range of luxury watches. Customers can expect to find over 600 pre-owned watches to browse, including coveted brands such as Cartier, Rolex and Omega. 

The brand boasts an extensive and meticulous authentication process, containing some 60 steps. Each of the watches in store have been through this process of inspection and authentication, by watchmakers accredited by the brand. 

Customers will get the opportunity to speak to experts and try on a range of watches. For those collectors who are looking to buy and sell, the brand can offer valuations and offers for a large number of brands. 

Image credit – Tom Ford

Tom Ford Beauty, Soho

The beauty range from Tom Ford has launched its first standalone store in America, despite a challenging year for both the brand and its parent company Estee Lauder. After a change of leadership and focus, the conglomerate is investing more in physical retail.

The brand has chosen Prince Street as the location for its boutique, situating the store alongside other luminaries like Penhaligon and Ralph Lauren.

The store emphasises luxury, with soft seating areas and a range of new services. The brand plans to offer makeup classes and workshops, beauty consultations, and fragrance styling. 

Customers can expect to find a focus on the high-end lines in this store, such as the Private Blend Reserve collection. Other products on offer include a selection of makeup, signature scent collections and a range of accessories.

New Balance, Flatiron

Launching during New York Fashion Week was the refurbished flagship from footwear brand New Balance, following a successful pop-up in Nordstrom’s the Corner Shop.

The front of the store includes more windows to bring more light into the store, while the interior reflects the spirit and energy of New York. It has brick and wood interiors, similar to the design of other spaces in the city.

The centre of the store has been redesigned to be modular, so it can be adapted to reflect new item drops, partnerships and collaborations and events.