This month, stores continue to flock to Paris for a touch of chic elegance, incorporating French influences throughout their store designs. Some brands now have a broad store concept that can be adapted depending on the location, allowing them to better attract customers.

We’re also continuing to see a fashion as art theme, with gallery spaces and exhibitions becoming a regular feature for fashion brands.

Other key elements we’re seeing from retail brands is in-store expertise, to enable customers to request alterations and custom designs, to offer advice or to simply allow them to watch the craft in action.

Find your store inspiration from our best new Paris retail spaces in July.

Image credit – Orange

Le Store Orange, Rue de Rivoli

Telecom brand Orange launched a new store concept in Paris.

The store is focused on ESG, using recycled furniture and sustainable materials in the design. This extends to the products and services on offer in the store, with 50% of digital products being reconditioned devices. Other sustainable products include energy efficient smartphones.

Customers can also find a Takeover Terminal where they can get an immediate valuation of their phone to exchange in-store or can recycle handsets that are unable to be repaired. They can also get their phone repaired in-store and take part in workshops in online safety and security, and sustainability.

Image credit – Vacheron Constantin

Vacheron Constantin, Rue de la Paix

Luxury Swiss watchmaker Vacheron Constantin is celebrating 270 years since its founding and has revamped its boutique in Paris.

The design of the store includes new stained glass window elements and brasserie style seating and lounges. The brand’s logo, a Maltese Cross, is also featured throughout the design of the store.

The expanded store allows visitors to find out about the heritage of the brand using an interactive Chronogramme. This takes people through key moments in Vacheron Constantin’s history using archival materials.

Customers will also be able to find new watches and classic timepieces and get advice from a watchmaker. There are services such as repair and maintenance available for customer’s existing Vacheron Constantin watches. The boutique has also collaborated with the Amelie Maison d’Art to host an art exhibition.

Oliver Peoples, Rue Saint-Honore

A first from retro eyewear brand Oliver Peoples with its latest store in Paris.

The store has been designed to evoke a Midcentury feel, part of the brand’s signature look, along with traditional French elements such as marble and gold leaf. Oliver Peoples commissioned Olivia Cognet, a French artist, to create custom ceramic designs for the window.

Shoppers will be able to find a range of the brand’s existing collections, such as Nineteen Sixties, and collaborations with celebrities and influencers. A limited edition pair of sunglasses, Oliver Sun, will be available with an exclusive box and case. Customers can also take advantage of a free eye exam from the brand’s in-store optician.

Image credit – BRP

BRP, Boulevard du Montparnasse

Powersports brand BRP has launched a new store in Paris, its first flagship in Europe.

The brand has collaborated with Canadian Motors to create a new store allowing customers to engage with a range of motorcycles and other BRP technology.

Customers will be able to explore the new Can-Am Pulse, designed for city commuters, with a touchscreen to connect to Apple and BRP GO. The Can-Am Origin is a rugged bike that can navigate a range of different terrains. There are also a range of three wheel vehicles, Can-Am Canyon, Can-Am Spyder and Can-Am Ryker.

Gunther, Rue de Picardie

Gunther, the menswear brand, has launched a new boutique aimed at a direct-to-consumer market.

The store includes designer Naomi Gunther’s office, a retail space, and an atelier. She also designed the interior by choosing antique furniture such as a vintage coat rack and seating from a retro cruise liner.

Customers will be able to find the Les Essentiels collection, a range of more affordable off the rack items, alongside more bespoke collections that can be altered. The atelier has in-store seamstresses who can also create new items for customers.

Gunther also hopes to host events such as art exhibitions and music nights.

Image credit – Acne Studio

Acne Paper Palais Royal, Gal de Valois

A new art space has launched from Swedish fashion brand Acne Studio, located in the Palais Royal.

The brand has relaunched its original boutique and transformed it into an art studio, inspired by its own magazine, Acne Paper. The new space will display work from established artists and new up-and-comers.

Customers will be able to attend a range of exhibitions, including launches, signings, and talks, demonstrating Acne Studios involvement across the art discipline.

The first exhibition will showcase “2025” by Paul Kooiker, a Dutch photographer.