The Best of Insider Trends September 2015
Another month has whizzed by, as jam packed as ever on Insider Trends. From trend tours to future of retail events, here is the best of Insider Trends September 2015.
Retail innovation interviews
As always, we’ve been talking to retail industry experts to see what’s coming next. Last month, we spoke to delivery innovators Doddle about the importance of growing their core while competing in a swiftly evolving area. We got a glimpse into some of the new ideas they are trialling – from Runners to an agent network.
Orpiva let us take a glimpse at how they might be changing the online fashion retail world, with an impressive range of partners and an extremely exciting sounding virtual fitting room.
Our in-depth piece looked at 12 cool examples of tech innovations that were changing the face of retail. We also spoke to several companies trying to navigate the gap between tech and the consumer. Comobi2 employ proximity marketing to try and connect with the 88.5% of consumers who don’t spend their money online. Practicology is a consultancy that ensures retailers – from House of Fraser to Decathlon – have the necessary structures and ideas in places to get to grips with a changing retail world.
Last, but definitely not least, CloudTags use digital to help retailers understand who the 90% of people are who walked into their store and didn’t buy, for example by providing the customer with a tablet in-store, and tagging the store’s products with NFC chips.
Retail innovation factfiles
We took a closer look at one of the stores that’s fully embraced the potential of CloudTags: Made.com.
Also see our in-depth guides to Pro-Direct and Audi City – and how their stores can suggest what the future of retail may look like.
September was a busy month for innovative pop-ups. See our round-up of the latest London retail openings here.
We took a closer look at the Anya Hindmarch Service Station in Selfridges and Amazon’s AWS pop-up loft. We also peeked across the pond to check out the new Primark flagship store in Boston, USA.
Future of retail events
And we’ve also been taking notes of expert opinion on the future of retail. The TrueStart event demonstrated some of the advantages – and challenges – of big businesses working with start-ups. And at our very own networking lunch, we picked up many juicy predictions for the future. Our favourite however? Perhaps that “We’ll look back at this decade as the decade we emerged from retail’s dark ages.”
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